“The creation of something new is not accomplished by the intellect but by the play instinct acting from inner necessity. The creative mind plays with the objects it loves.”

– Carl Jung

If we assume VUCA is an adversarial environment – hostile to our short and long-term business interests – we bypass our cognitive biases telling us to dismiss what threatens our needs. We assume a posture of response rather than reaction and our approach to risk management switches from defensive to offensive.

Building value in a business includes stopping or mitigating the things that kill value. As a flip-side to the top three value drivers blog, here is a look at the top three value killers.