The importance for business owners to occasionally adopt the perspective of an investor to gain valuable insights and opportunities for growth cannot be overstated. Here are five key reasons why this shift in perspective is beneficial, including enhanced objectivity, a focus on long-term value creation, identification of strengths and weaknesses, access to capital and resources, and strategic alignment and accountability. Learn more and take advantage of tools like Ready for Next's assessment to evaluate their businesses through an investor's lens, even if they're not currently seeking investment, as it can lead to enhanced enterprise value and long-term success.