Kim Powell, CM, CBA
Partner, Director, Marketing & Communications
Most fulling about the work I do is the opportunity to engage with people genuinely interested in making a positive difference in the lives of others, individually and at scale.
I have been working as a communications professional for 25 years, during which I have collaborated directly with business owners and senior management teams to help define their target market, articulate their point of difference and build their brand.
No two companies’ needs are the same, which is why I artfully craft plans with goals, strategies and tactics tailored to support the overarching targets of each company. No matter the formality of the marketing communications plan, I bring a solutions-based approach to my work with business owners and key individuals to create, implement and evaluate targeted marketing communications solutions to attain business goals.
I successfully develop key messages that resonate with target audiences by drawing on my extensive experience working with several various sized companies and my sundry education. I have achieved my Chartered Marketer (CM) designation from the Canadian Marketing Association, my Certified Business Advisor (CBA) designation as well as a Mediation Professionals Certificate.
At Ready for Next, coaching team members, regardless of role, to understand the importance of brand, markets and messages is one of my priorities and I support them in the execution and monitoring of their marketing initiatives.
Knowing the people I love and care for are happy is my greatest source of strength. Oxford commas are my kryptonite.